A recent article titled “Charities cash in at store checkouts” was featured on WTHR and talks about a fundraising practice called “embedded giving” – where businesses encourage customers to donate $1 or $2 to a nonprofit organization during their check-out. This article sparked a thought over here at HealthNet, specifically in the Development Department.
How do donors feel about this? Would there be any businesses that might partner with us to try this? Would it be worth NOT being able to build a relationship with our donors?
These are tough questions to answer. With many of our outreach programs running at a deficit and the threat of D.C. cutting health center and Medicaid funding, our organization is really brainstorming on what we can do to assure greater access to care for all Indianapolis residents. Here are three ways for you to give a care about greater access to health care and support services (we promise, no embedded giving here! This site is completely free to all!)
- Like us on Facebook – A way to directly see how donations, awareness, and support affect the lives of many in Indianapolis. HealthNet’s Facebook page is a way to hear the stories, see the expansion of buildings, and engage with a community that cares about all Indianapolis residents.
- Subscribe to this blog (up & to the right) – Doing so will send our blog posts directly to your e-mail inbox! It’s an easy way to be updated on HealthNet happenings while simply going through your daily routine of checking e-mail.
- Sign-up to receive our e-newsletter – Our monthly e-newsletter always highlights a different aspect of HealthNet and how it increases support and wrap-around care that is available to Indianapolis residents who need it. Featuring success stories and staff opinions, our e-newsletter is a great way to stay involved and become a part of the HealthNet team.
Okay, so this may have been toeing the line of embedded giving, but look at it as simply rounding up the much appreciated time you took to read this post by taking three simple steps that will make it easier for us to keep in touch in the future!
THANK YOU for the support you have already shown. We look forward to building a relationship with you and asking for your input rather than just your quarters!